Eco and values

Caring for your child and caring for the planet aren't in competition.

See the Eco bag

Here's what that means in practice for our Eco bag.

Made from recycled materials. Designed for real families.

Our Eco Sensory Bag is made from 100% recycled cotton. The fidget loops inside are made from cornstarch.

Our environmental commitments

  1. Recycled materials

    Our eco bag is made from 100% recycled cotton. Our fidget loops are made from cornstarch.

  2. The bigger picture

    We're building towards a range where every product has a sustainable version. We're not there yet, but we're open about where we are and where we're heading.

The detail, honestly

What does "100% recycled cotton" mean?

Our Eco Bag is made from recycled cotton fibres, made into a material that's soft, durable and suitable for children with sensory sensitivities. It looks and feels like a good-quality cotton bag.

What are the fidget loops made from?

Cornstarch. Specifically, a PLA-based bioplastic made from corn. They feel like a firm silicone fidget.

Is the lanyard card eco-friendly too?

The Eco Bundle's lanyard card is printed in the same 4 languages as our standard version. It clips onto the official Sunflower lanyard that comes free with the bundle.

Do you offset your shipping?

We're working on this. Our focus for now is on the product itself, making it as sustainable as we can. We'll say so when our shipping approach changes.

Questions about our materials?

We're happy to answer anything, including the uncomfortable questions. Get in touch.

Contact usSee the Eco bag